On July 23-24 each year, our original, Early Bird subscribers renew their OWS subscription (at their original entry price!). Internally, this marks our unofficial “start date” for the NFL season — when we A) send you an update on what the year ahead looks like, and B) begin ramping up our research and content preparation.
This is that email. (Translation: NFL is nearly here!!!!)
This year, we’ll cover four key items:
1. OWS Jobs(!)
2. New Site Additions for 2021(!)
3. Why You Should Cancel Your OWS Subscription(!)
4. What You Can Look For In August(!)
Let’s jump in!
If you’ve been looking for an open door into this industry, this might be tailor-built for you. OWS is adding four new positions this year, and we’re recruiting from within the OWS community. You can find the job postings here.
One of the things I love most about OWS is the fact that we allow our users to lock in their entry price for life.
Every year, we strive to make OWS the most powerful bang-for-your-buck destination for people paying the NEW price. If we’re charging $129, we want it to be a product for which we could comfortably charge $229.
In preparation for this season, RotoMaven and I spent a decent amount of time last year on other NFL DFS sites, assessing what we could improve for our subscribers — and one of the things that jumped out to us was the lack of clear direction and structure in an NFL week. On most sites, it’s difficult to find what you’re looking for, confusing to get started, and easy to miss a lot of the valuable content that’s being released.
As you know, a typical week for an NFL DFS player should consist of three main parts:
3. Roster Construction
This year on OWS, you’ll find all of your “Monday night to Wednesday morning” content on the Reflection page — where:
Wednesday night through Friday morning (as always!!!), the NFL Edge will function as your Research Destination, with:
ROSTER CONSTRUCTION ::
Friday night through Sunday morning, you’ll be able to find all of your Roster Construction content in one central place: The Scroll(!!!!).
Borrowing the same creative layout that the NFL Edge uses (which allows you to read the Edge as if it’s one giant article, or to instead jump directly to whichever game you want to read), The Scroll will allow you to dive into all of our late-week content in a single place, or to jump directly to whatever article you want to explore. Featured in this central space will be:
Throughout the week, we’ll also be adding:
Short Answer :: Inner Circle
If you were paying $125 an hour for DFS coaching, most DFS players/coaches (myself included) would structure sessions as follows:
This fall, OWS is launching a new product called Inner Circle, in which members will be able to follow this same structure EACH WEEK, in a classroom-style setting.
Tuesdays :: Live training session with JM
Saturdays :: Live slate prep and training with Hilow & Xandamere
Saturdays :: The Oracle
THE ORACLE ::
If you’ve been on OWS for any length of time, you know how much we dislike “picks” content (or rather: you know how detrimental “picks” content can be for a DFS player trying to maximize long-term ROI); so we’re using The Oracle as an opportunity to decapitate the old “cheat sheet” // “picks” model by providing members with a cheat-sheet-style delivery that focuses on the core strategy angles for that week’s slate (i.e., “Derrick Henry is projected to be over 30% owned this week. What are some key angles/examples you’re considering for A) rostering him in an optimal/differentiated manner, and B) fading him with maximum leverage?”). You’ll be able to find thoughts from Sonic, Xandamere, Hilow, Larejo, Pawel, Majesstik, JM, and more in The Oracle each week!
We’re launching Inner Circle (80+ hour of Classroom Training & Slate Prep throughout the season, + The Oracle every week!) as a $129 add-on to an OWS Annual subscription…
Remember the people who are paying $29 each year for their OWS Annual subscription?
Well, if you missed that “low-owned, high-upside” play in 2018, we’re giving you an opportunity to get on the right side of a product that will have people saying a few years from now, “Wait…they’re only paying WHAT?!?!“
In 2023, we expect to be offering these products in a bundle for $229.
In 2022, we expect to be offering these products in a bundle for $199.
In 2021, we’re offering these products in a bundle for $179 (and as always: those who enter at this price get to lock it in for life!).
How to take advantage of the special bundle price, in three steps ::
This coupon not only saves you $50 on your Inner Circle membership — but it will also be automatically applied each year(!!!), allowing you to renew at $129 for life!!!
If you joined OWS in 2018, you’ll find an even BIGGER discount on the Early Bird Inner Circle checkout page.
NOTE :: If you get renewed for your 2021 Annual membership before you make your purchase, email us at email@example.com, let us know you purchased Inner Circle and would like your Annual charge refunded, and we’ll take care of that right away! (You can find your renewal date on your profile page, in the Membership Status box.)
Toward the end of the first week of August, you’ll find a Classroom heading on the OWS home page. Throughout the month of August, this page will be filled with everything you need:
As I type this, I have two sick children at home…but assuming they both recover in time, we’re flying to New England on the 24th for a week and a half on the beach with my family. I’ll be using this week for intensive deep-dives into NFL research and Best Ball drafting; and when I return home, I’ll be putting together a Best Ball course that will go live on August 7 — the same day Hilow’s new Best Ball course will also go live!
Around August 20, another wave of Marketplace courses will go live — with a heavy emphasis on roster construction, including:
And finally, Week 1 content will begin to roll onto the site on Tuesday, September 7 (kicking off with the NFL Edge!).
You’ll probably hear from me in your inbox one more time before Week 1 (I’ll drop a quick update — with some discounts and promos — when our second wave of Marketplace courses go live!).
Until then: start keeping an eye on the site around August 7…
And go cancel your OWS subscription (before August 20, for the FULL, locked-in-for-life discount!).
See you at the top of the leaderboards soon (& can hardly wait to see you in The Classroom!).