Each week, I’ll break down the players I think you should buy low, sell high, or hold onto as the fantasy season unfolds. Whether you’re chasing a playoff spot or trying to keep your roster steady, these moves can give you the edge you need to stay ahead of the competition.
BUY Jonathan Taylor: Set for Another Heavy Workload in 2025 and Fantasy Managers Should Love It
Jonathan Taylor enters the 2025 season as one of the league’s most dependable workhorses, supported by a strong top-10 offensive line. He ranked top five in both carries and rushing yards last year, and with Daniel Jones taking over at quarterback, the offense is expected to sustain longer drives and create more scoring opportunities. Head coach Shane Steichen has been clear: how he goes is how we go, too, as an offense. Expect another high-volume season with plenty of red-zone chances for JT. He’s as safe as they come in a landscape where true three-down backs are becoming a rare breed.
BUY Cortland Sutton: Is This the Year He Finally Explodes?
Courtland Sutton is heading into his eighth season, and this one feels different. It has “career year” written all over it. Coming off a strong campaign with 81 catches and eight touchdowns, Sutton has clearly become Bo Nix’s go-to weapon. The chemistry is obvious as it continued this preseason, where Sutton posted a 4/83/1 line by halftime without breaking a sweat.
With the Broncos reloading in the offseason and expectations soaring for Nix’s sophomore year, Sutton finds himself in the perfect storm of aggressive offensive play-caller Sean Payton and a team hungry for points. If this is the year Denver makes its push toward the Super Bowl, expect Sutton to be front and center in that run and your fantasy lineup.
SELL Puka Nacua: Pump the Brakes. His 2025 ADP Might Be a Trap
This take might ruffle a few feathers, but let’s be real for a second. Yes, Puka Nacua has been electric in Sean McVay’s system through two seasons, but three major red flags could derail his ability to justify that steep ADP of 14.
First, the injury history isn’t just a footnote; it’s a trend. Back in college, Nacua missed eight games with foot and ankle issues and even bowed out of the Senior Bowl with a concussion. He made it through his rookie season unscathed, but last year? Six games missed. That’s not the durability profile you want in a WR1 investment.
Second, enter Davante Adams. He’s not just another mouth to feed; he’s a volume monster. Yes, Nacua coexisted with Cooper Kupp, but Adams is a different animal. If he’s not getting fed, he’ll make noise, and that inevitably chips away at Puka’s share, especially in the red zone.
Finally, let’s talk about the elephant in the room: Matthew Stafford’s back. Seventeen seasons in, an aggravated disc isn’t something you just “play through” without risk. If Stafford goes down, we’re talking about Jimmy Garoppolo running this offense, and that’s a downgrade for everyone involved.
If Nacua and Stafford both stay healthy for 17 games, sure, big numbers are on the table, but drafting him in the late first or on the hook means you’re paying for perfection in a very imperfect situation.
SELL TJ Hockenson: The Hype Just Took a Hit, Here’s Why
T.J. Hockenson was shaping up to be one of the best mid-round steals in 2025 fantasy drafts. Sitting at an ADP of 67, a full year removed from his 2023 ACL tear, and with rookie quarterback J.J. McCarthy (yes, he’s still a rookie in my book) looking like he’d lean on his tight end early, Hockenson was on nearly every best ball team I drafted earlier this summer. Add in Jordan Addison’s three-game suspension to start the season, and the stage looked set for a target-heavy start.
Then, Minnesota flipped the script. The Vikings are reuniting with veteran wideout Adam Thielen, and he’s not just coming back for nostalgia. Thielen will slide into a significant role immediately, and those targets are going to come from somewhere, likely at Hockenson’s expense.
Will Hockenson still produce? Absolutely. But the Thielen signing puts a real dent in his target share, and when Addison returns in Week 4, that pie gets even smaller. Hockenson goes from “undervalued breakout” to “solid but capped,” making him more of a safe floor play than a difference-maker at tight end in 2025.
HOLD Christian Kirk: He Could Be the Texans’ Secret Weapon
Back in March, the Houston Texans quietly made one of the more underrated moves of the offseason, sending a 2026 seventh-rounder to the Jaguars for slot specialist Christian Kirk. With Stefon Diggs out of the picture and Tank Dell lost for the season, Kirk walks into a prime role and should see heavy volume right out of the gate.
When healthy, Kirk is one of the league’s most reliable slot receivers. His sharp route running and sticky hands have already earned C.J. Stroud’s trust in camp, and that chemistry is only growing. With Nico Collins and Jayden Higgins commanding attention on the perimeter, Kirk is set to feast on short-to-intermediate routes as Stroud’s new safety blanket.
Here’s the kicker: Kirk is still available in over 70% of ESPN leagues. That’s a massive oversight, and we’ve seen him post 75+ catch seasons before. This Texans offense is going to air it out, and Kirk stands to be the forgotten man.
HOLD Keon Coleman: Ready to Erupt in Year Two?
Keon Coleman enters his sophomore season with something to prove and the tools to make it happen. At 6’4” with a massive catch radius, Coleman’s rookie campaign (29 receptions, 556 yards, 4 TDs) left fantasy managers underwhelmed, but expectations are shifting fast.
With an ADP hovering around 122, Coleman is flying under the radar in most drafts. But the noise out of Bills camp is anything but quiet. Teammates and coaches have raved about his offseason work ethic, and Josh Allen himself has called Coleman’s training camp “great,” adding that the young wideout is “hungry” and ready to take the next step.
The opportunity is there. Buffalo’s offense remains a top-five scoring unit, and the door is wide open for Coleman to carve out a significant role. He’s battling for the WR1 spot, and his blend of size, body control, and red-zone potential makes him a prime breakout candidate.
Fantasy-wise, Coleman profiles as an ideal WR4 or WR5 stash with legitimate upside to become a weekly flex starter and possibly much more if he builds elite chemistry with Allen early on.